Before online job hunting and the internet and the web, you occasionally updated your resume. You probably make some changes to it to fit a particular company that you were sending it to but the changes weren’t on a daily basis. Well today if your resume is online you need to update it on a regular basis not only to catch the eye of a potential employer but also to make sure that it doesn’t get buried in a web search.
What is a keyword?
If you write a blog or website then you know how important keywords are. Keywords are individual words or phrases that search engines (Google, Yahoo, Bing) look for to match your blog or site with someone who is searching the net. Keywords are in the content of the blog or website and usually written in an area called tags (same as keywords). If your keyword is relevant to the search and there isn’t much competition then your blog or website will be closer to the top of the search results, which is what everyone wants to happen because people who search the web rarely go beyond the first few pages.
If your resume is online then you really want to make sure that your keywords are relevant to the jobs that you are searching. Once again the search engines look for relevance. You must also make sure that you update your resume frequently because search engines seem to gravitate toward sites that aren’t stagnant.
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Thursday, September 9, 2010
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