Saturday, July 3, 2010

5 things that you should know about mystery shopping

Mystery shopping has been around for quite a while. Market Research companies hire people to shop in particular stores and restaurants to see how the service is The information that the Market Research companies receive from the shoppers is then given to their clients who use it as to improve their company’s services and products. This information is vital to their marketing success.


Besides retail stores and restaurants there are many other types of companies like financial institutions, health care facilities, hotels to name just a few that use mystery shoppers.


Here are five things that you should know about mystery shopping.
  1. You should not pay a fee to become a mystery shopper. This is well known but unfortunately some companies still try to get away with it. 
  2. There is mystery shopping online as well as in brick and mortar stores. Online companies need the same information that more traditional stores. So you can mystery shop from home. 
  3. Some companies pay in merchandize as well as cash.  
  4. if you are looking to find out about legitimate research companies and just about anything dealing with mystery shopping then go to Mysteryshop.org  
  5. You probably won’t be able to make a full time job out of it but it certainly would be an interesting way to make money and get free services or products.



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